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MAR&PET · PUBLIC INFORMATION

Cookie policy

What we store on your device and how you choose.Updated: 27 October 2026
01

Your choice

Optional analytics does not start merely because you browse. We ask for a separate choice: Accept or Decline. This choice covers our own measurement and, when available, Google Analytics 4. You can change it later without losing access to the site.

02

Necessary cookies and local storage

marpet_analytics_preference — signed choice, up to 183 days; marpet_mara_sid — Mara abuse-prevention control, up to 30 days, limited to /api/mara. Dashboard authentication may use Supabase session cookies only for users who sign in.

marpet:analytics-refused — a functional localStorage entry that remembers refusal on this browser, including when saving to the server fails. It is removed when you accept again successfully or clear browser storage; it is not used for analytics.

03

Optional analytics and attribution

After Accept, we measure content-free Mara/Vision 3D journey events and commercial email/telephone clicks. A random browser identifier may remain in localStorage for up to 30 days and is then rotated; the server keeps only an HMAC fingerprint. If you submit an enquiry after Accept, the HttpOnly marpet_visitor_lead_key cookie can link later enquiries for up to 24 months; only a fingerprint is stored in the database. After Decline, enquiries work without the attribution cookie or analytics identifier. You can withdraw the choice in settings.

Google Analytics 4. After Accept, we also load Google Analytics 4, which sets the cookies below on your device. Without Accept, or after Decline, they are not set. The site tells Google your choice through Consent Mode: analytics storage is allowed only after Accept; storage for advertising, advertising data and ad personalisation stay denied.

  • _ga — Google Analytics (first-party, on marpetsystems.com); distinguishes browsers to count visits and users; up to 2 years; analytics, only after Accept.
  • _ga_<ID> (ID = measurement ID without “G-”) — Google Analytics (first-party); keeps session state; up to 2 years; analytics, only after Accept.

Separately from cookie lifetimes, Google Analytics retains event-level and user-level data for 14 months. With each new event, the retention period for the user identifier resets to 14 months from that activity. These controls do not limit standard aggregated reports.

You can withdraw the choice in Analytics settings; the Google Analytics cookies are then removed from your browser.

04

Other browser data

Mara uses sessionStorage for local conversation history, expiring within 24 hours; the configurator may save a selected configuration or finish locally so work can be resumed. These are not advertising cookies. You can clear browser data and start a new conversation in Mara.

05

Data details

For purposes, recipients, server retention and your rights, read the privacy notice. Google explains how it uses data from sites that use its services at policies.google.com/technologies/partner-sites. We do not copy the cookie list from marpet.ro: it is a separate website with a different implementation.

Optional LinkedIn marketing

LinkedIn measurement is available but starts only after your separate marketing consent.

When the feature is enabled and you separately accept LinkedIn marketing, we use the Insight Tag to measure visits associated with LinkedIn campaigns and receive aggregate audience reports. LinkedIn may match visit data to its members and use it for advertising under its own policy.

This choice is independent of optional analytics and Google Analytics 4; it does not enable Google Ads. Declining does not prevent using the site or sending an enquiry, and this choice does not subscribe you to marketing emails.

Technical data may include the measured page address, referrer, IP address, browser and device characteristics, visit time and cookie identifiers. LinkedIn may associate this data with a LinkedIn account.

Measurement uses only public-page context. The tag runs in a separate document on measure.marpetsystems.com, from which it cannot read the parent page’s Mara conversation, forms or dashboard content. Enhanced conversion tracking is disabled; this does not rule out LinkedIn’s own cookies.

The recipient is LinkedIn. Its policy identifies LinkedIn Ireland Unlimited Company as controller for people in the EEA and Switzerland, and LinkedIn Corporation for people outside those countries.

LinkedIn may also process data outside the EEA, including in the United States. Its transfer information describes applicable safeguards, including standard contractual clauses for certain transfers.

marpet_marketing_preference — A functional first-party cookie stores your separate choice for up to 183 days. After consent, when the feature is enabled, LinkedIn may read or set cookies, depending on your browser. LinkedIn’s table describes their names, purposes and lifetimes; not every listed cookie applies to every integration.

marpet:marketing-refused — A functional refusal marker is also kept in browser local storage. It blocks marketing even if saving the refusal on the server fails, and remains until you explicitly accept again with a successful save or clear the site’s browser storage.

LinkedIn states that it removes members’ direct identifiers within 7 days and deletes the remaining pseudonymized Insight Tag data within 180 days. Browser-cookie lifetimes are separate and may renew.

You can withdraw consent at any time in marketing settings. We stop future measurement through this integration; withdrawal does not automatically erase data already sent or cookies on LinkedIn’s domain. Use LinkedIn’s controls or your browser settings for those as well.